How many times did you happen to hear someone bragging about how sleep is only a waste of time and that there are far more important things to do in life?
For a long time modern society has been celebrating the “sleep little” as a fact to be proud of! Fortunately, things are changing. The macho mentality is on a ticking clock!
You snooze, you lose!
Is it true that in order to achieve big challenges in life you have to work as much as possible and rest the bare minimum?
The answer is no! And thankfully, there’s a lot of scientific evidence that shows us the vital importance of a good night’s sleep.
The “macho mentality”
It was Arianna Huffington, chief editor of Huffington Post, who spoke about it: the macho mentality is the mistaken belief that leads many people to brag about sleeping only a few hours per night.
A belief that has its roots in the business world, where super managers, in order to not lose precious time, sleep for just 4 hours a night and brag about it with famous phrases like “I’ll sleep when I die”!
A new culture of sleep
In the last few years, the situation has been slowly changing: thanks to recent scientific research which have repeatedly shown that a good night’s sleep is essential for a healthy life style, the macho mentality is losing its supporters!
A better performing life…
Sleep is ever more celebrated also in sports: Roger Federer claimed that he cannot perform at his best without at least 10 or 12 hours of sleep per night!
Maybe he’s exaggerating, but a recent study at Duke University Medical Center has shown that regular rest enhances athletic performances by about 30%!
Success starts with a good night’s sleep!
Learn to sleep well every night and get the best out of your body and mind! Visit now our online store or go to one of our authorized retailers and start bragging about your good night’s sleep!